Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

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As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d
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With Ann Demeulemeester’s Involvement, Brand Revamp Takes Shape

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The brand’s founder will not return to designing clothes, but she will work on special projects, such as creating its first perfume. Demeulemeester and new owner Claudio Antonioli spoke to BoF about their plans as they reopen the label’s Antwerp flagship.

from The Business of Fashion https://ift.tt/3kQLyts

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