Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

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As Hearts on Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market. from The Business of Fashion https://ift.tt/S9kFY6d
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Why Brands Should Stop Obsessing Over Singles’ Day Sales

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The Chinese shopping festival still generates billions in annual sales but brands must rethink their approach to the online extravaganza as it undergoes a forced makeover.

from The Business of Fashion https://ift.tt/3oaDvtf

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